Pedal pushers consider the power of the hour

Jennie Curtin writes in The Sydney Morning Herald about the Earth Hour.

"STAND BY for Earth Ride. The success of Earth Hour's international expansion has motivated those working in other areas, including the folks at Bicycle NSW. After all, the environmental benefits of bike riding are well known, so why not push for worldwide pedal power?

The chief executive officer of Bicycle NSW, Alex Unwin, saw a golden opportunity. "We have already been in touch with cities around the world, including London and New York, about ways we could work together to encourage bike riding," he said. "In addition, we share a view with Earth Hour about the importance of community engagement."

Whether any venture will be called "Earth Ride" is still up in the air, although Unwin said it was being used at the Bicycle NSW office "and it might be helpful in communicating our ideas globally, as Earth Hour has done".

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